Ethically printed on demand


T-shirts, hoodies, rash vests, joggers, jackets

Better for you, better for the environment.


Bikinis, one-piece, shorts


Yoga wear

Leggings, sports bras, T-shirts

organic cotton - eco


Waterloo & City

organic - eco - ethical - recycled


T-shirts, hoodies, sweatshirts

organic - eco - ethical - recycled


T-shirts, hoodies, sweatshirts

Organic - eco - ethical


T-shirts, hoodies, swimwear, rash vests

Organic - ethical


Bags, hats, mugs, water bottles, stickers,
laptop cases, home living

Hibiscus Surfwear

Individual surfwear for individual surfers

All of our surfwear products are ethically printed on demand to your size and colour requirements.
There's no end of season stock that goes in the landfill. 
We use vegan non toxic inks which means that there’s less pollutants and water usage.
We choose our products carefully to make sure that they are sustainable and of good quality.
Our manufacturers and print on demand providers offer ethical work conditions for their employees.

Better for you, better for the environment.

ethical surfwear

Enviro collection

We know how important caring for the environment is to surfers. You love the ocean and so do we!

Through our Enviro collection we aim to educate others about endangered species, why they are important to protect and what is endangering them. We also focus on climate issues such as plastic and water usage to inform others about what they can do to make the world a better place for our future generations.

The Enviro collection is available in T-shirts, hoodies, swimwear and accessories for both adults and children and makes the ideal gift for discerning environmentalists.

Organic, eco, ethical, recycled


This means your garment is 100% organic cotton. Our organic cotton garments are primarily manufactured by Stella Stanley in Bangladesh. They do not use slave labour and support women and their communities through extensive training programmes. For more information about Stanley Stella please click here.


This means your garment is 85% organic cotton and is also mixed with 15% recycled polyester. This is used in our Eco pullover hoodies to create the stretch in the cuffs. These garments are also primarily manufactured by Stella Stanley.


This means your garment is produced responsibly. The manufacturing of this garment is lawful, ethical, and safe to the workers and environment. Ethical garments are made of non organic materials such as ringspun cotton or polyester. Our ethical long sleeve t-shirt, tri-blend t-shirt, tank top and hoodie are manufactured by Bella & Canvas, please visit their website here for further information.


Why do we support recycled fabrics? It's never re-dyed, saving energy and water, while also reducing pollutants and carbon emissions and is made from 100% recycled cotton scraps and upcycled polyester rPET, saving reusable textiles and plastic bottles from ending up in landfills. Our 100% recycled polyester t-shirts are manufactured by District Clothing, please visit their website here.